BSB52415 Diploma of Marketing and Communication - 40 weeks full-time study
The SPIE BSB52415 Diploma of Marketing and Communication sets you up for starting out in an entry-level position in marketing, advertising. digital or PR agencies. Career pathways include starting out as a Direct Marketing Assistant, Marketing Coordinator, Marketing and Communications Executive or Social Media Executive. It is then possible for you to progress your career once you've joined the workforce to become an Account Manager after you've gained a few years’ experience.

Core units of study include developing integrated marketing communication plans, implementing event marketing, as well as planning and executing e:marketing campaigns.



This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area.

You will be familiar with the latest digital communication, understand and be competent in the management of information and social media, and have the tools to help you fit into a professional environment.



At the conclusion of your Diploma course, you will have the knowledge to work independently and as part of a team in a business setting - while also gaining specialised knowledge and skills in online, social media and marketing. You will be familiar with the latest digital communication, understand and be competent in the management of information and social media, and have the tools to help you fit into a professional environment. Core competencies include:

Total number of 12 units:

BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG515 Conduct a marketing audit
BSBMKG521 Plan and implement sponsorship and event marketing
BSBMKG510 Plan e-marketing communications
BSBMKG527 Plan social media engagement
BSBLDR502 Lead and manage effective workplace relationships
BSBFIM501 Manage budgets and financial plans
BSBADM502 Manage meetings
BSBMKG522 Plan measurement of marketing effectiveness

Full details are available in the Course Information Booklet.

Career Pathways

Career Pathways

Potential Job Roles for this qualification include:

  • Direct Marketing Assistant

  • Marketing Coordinator

  • Marketing and Communications Executive

  • Social Media Executive


    We have built up an enviable network of career partners across a broad spectrum of industries including legal, accountancy, health, property management, media, transport, travel and business. Many of Sydney's top legal and business firms come to us first when seeking new graduates to hire. St Patrick's graduates have a reputation for being polished, professional and able to hit the ground running, as they've been trained in the skills employers in the contemporary business environment are looking for.

    Read more about our Job Placement Program and Career Partner Network here >>


    Many young adult school leavers are seeking financial independence and options for being able to carve out their own way in life. Leaving school after completing Year 10 or Year 11 can be a great way to give yourself a head start on the career ladder, if you make sure you have the right vocational skills that employers in the 21st century are looking for.A St Patrick's Diploma provides school leavers with the opportunity to acquire not only practical business skills, but even more importantly the time to mature and develop life skills such as professional presentation and job preparation in the lead up to interviews. Read more here >>


    As part of developing a corporate profile and presentation skills, St Patrick's students wear a corporate style of dress for classes. This is based on employers' expectations in the workplace, and prepares graduates for looking polished and professional at all times.


    Vet Student Loans are available. This is a student loan scheme funded by the Commonwealth Government to assist eligible students pay for their Diploma tuition fees. Eligible students can defer all of their tuition fees or pay some tuition fees upfront and defer the balance. Click here for more information >>

    Interested in joining the St Patrick's Pathway to Success? Submit an Application for Enrolment Form or Contact Us if you'd like more information.

    Entry to this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

  • No ATAR required

  • Completed Year 10

  • HSC is advantageous

  • Desire to learn & improve

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