BSB52415 Diploma of Marketing and Communication (FlexiStudy) - Self-paced online learning
The SPIE BSB52415 Diploma of Marketing and Communication sets you up for starting out in an entry-level position in marketing, advertising. digital or PR agencies. Career pathways include starting out as a Direct Marketing Assistant, Marketing Coordinator, Marketing and Communications Executive or Social Media Executive. It is then possible for you to progress your career once you've joined the workforce to become an Account Manager after you've gained a few years’ experience.

Core units of study include developing integrated marketing communication plans, implementing event marketing, as well as planning and executing e:marketing campaigns.

Qualifications

Qualifications

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area.

You will be familiar with the latest digital communication, understand and be competent in the management of information and social media, and have the tools to help you fit into a professional environment.

Units

Units


At the conclusion of your Diploma course, you will have the knowledge to work independently and as part of a team in a business setting - while also gaining specialised knowledge and skills in online, social media and marketing. You will be familiar with the latest digital communication, understand and be competent in the management of information and social media, and have the tools to help you fit into a professional environment. Core competencies include:

Total number of 12 units:

BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG515 Conduct a marketing audit
BSBMKG521 Plan and implement sponsorship and event marketing
BSBMKG510 Plan e-marketing communications
BSBMKG527 Plan social media engagement
BSBLDR502 Lead and manage effective workplace relationships
BSBFIM501 Manage budgets and financial plans
BSBADM502 Manage meetings
BSBMKG522 Plan measurement of marketing effectiveness

Full details are available in the Course Information Booklet (available from January 2017).

Career Pathways

Career Pathways

Potential Job Roles for this qualification include:

  • Direct Marketing Assistant

  • Marketing Coordinator

  • Marketing and Communications Executive

  • Social Media Executive

  • The student fee for this course BSB52415 Diploma of Marketing and Communication is $9,000 and the duration is 12 to 18 months. You will be expected to complete approximately 1 unit of competency every 1 to 2 months. However, exact timeframes are up to you. This is a Nationally Accredited qualification.

    SMART AND SKILLED FUNDING

    Students in the Sydney metro area of NSW may also be eligible for Smart and Skilled Funding.

    Visit our Smart and Skilled information page for this course >>

    APPLY TO ENROL NOW

    or feel free to Contact Us direct for more information.

     


     

     



    Pathways into the qualification
    Entry to this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

  • No ATAR required

  • Completed Year 10

  • HSC is advantageous

  • Desire to learn & improve

  • Enquire Now Apply Online See Testimonials Meet the Teachers
    Representing quality private education providers in Australia - See more at: http://www.acpet.edu.au/#sthash.11kelmbs.dpuf